After making the decision to go video only, I saw a considerable drop in our audience. It turns out people really like to listen to us talk, which I have to admit is a lot more entertaining than just watching us talk (we're working on that), so in addition to doing the video, we'll be posting the audio back to iTunes. You can subscribe by clicking here.
I had my reasons for going video only:
- GarageBand dropped support for podcasting. It was a great one stop podcast recording resource, but sadly, Apple did not agree.
- Podcast hosting costs were unbelievable, and we weren't making enough money through our sponsors to break even. I know there are free hosts out there, but they are very limited and smear their branding all over your work, and some seem to have issues with you making money off of your own work. Video hosting services on the other hand, are free, so this was a no brainer: Go video, post to YouTube and Vimeo.
Now I'm using a great new web hosting service that I moved Jittery Robot over to, and included in that cost is the ability to host audio files, and set them up as podcasts that iTunes will recognize. So all I need to do is publish 'audio only' while exporting the videos to Vimeo and YouTube, and I have a decent audio file that I can upload to my website, that you can download via iTunes.
I think I'll just stick with iTunes only this time. I didn't see enough activity through Stitcher, Miro, BlackBerry and Windows Phone podcasting services to really bother with it at this point...and iTunes will remain audio only for us. If you want to watch the show on your Apple TV, you can use the YouTube and Vimeo Apps.
See? Everybody wins!